Twitter, To Follow or Not To Follow

One of the questions I get the most about Twitter is about following and followers. New Twitter users see others who have massive amount of followers and feel the need to build a large following as well. Some say the more followers you have the greater the possibility you have to be retweeted or recommended. I personally believe that it is all about quality and not quantity. You can build a huge following of people but...

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Staying out of trouble with social media

When it comes to promoting yourself or your business online using social media, trust and integrity are of the utmost importance. Last year Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at the Word of Mouth Supergenius event on adhering to word-of-mouth ethics, creating social media policies and training your team. According to Andy, and he’s...

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Facebook and Twitter Slam the Door on Would-Be WikiLeaks Avengers

This is an interesting article that was posted on Mashable today. It explains a little about WikiLeaks for those who don't know who they are. The article also talks about the actions a group of hackers are doing against businesses and individuals who do not approve of WikiLeaks. What is your take on all of this? Facebook and Twitter Slam the Door on Would-Be WikiLeaks Avengers Both Facebook and Twitter have...

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3 tips for social media time management

There is no secret when it comes to the fact that social media can be used to market your business. The trick for business owners who decide to take on the social media task themselves is to find the balance to dedicate the time required to social media without compromising the needs of operating their business. If hiring a staff member who can handle the task or a social media manager is not in the budget, here are a...

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