Imagine this...you're beginning to create social profiles for yourself or your business and have spent a great deal of time coming up with a clever username. You log into the first social site, find your username is available, get all excited and create your profile. Next you visit another social site and find again that the name is available, you think “Yay!” and happily create your profile. Then you visit the third...

“Social media takes up too much of my time. I have too many other things to do.” This is the comment heard most often when asked why someone is not using social media to enhance their business. My response is that it is all about time management and using that time effectively. The old adage of working smarter, not harder applies to many things in life, including the use of social media for business. With a plan in...