There is no secret when it comes to the fact that social media can be used to market your business. The trick for business owners who decide to take on the social media task themselves is to find the balance to dedicate the time required to social media without compromising the needs of operating their business.
If hiring a staff member who can handle the task or a social media manager is not in the budget, here are a few guidelines to help get you organized.
Set a schedule – It’s easy to lose track of time while you are online following, unfollowing, accepting friend requests and responding to messages. Set aside time that is specifically to be used for social media and stick to it. Don’t allow your social media efforts to eat away all of your time.
Make use of tools – Make the most out of your social media time by using the tools available to simplify tasks. In addition to the numerous tools available online, there are also plug-ins available on some web browsers to help as well.
Quality of quantity – Using Twitter as an example it is not always about the number of followers you have. Many tweeters are bots, and although they are followers who will increase your numbers, they will rarely retweet your information or become a potential client. They will only waste your time especially if you take the time to thank everyone personally for following you. By following real people who share similar interests you are creating meaningful online community relationships.
If at the end of the day you find that social media is still using up too much of your valuable time, considering hiring a professional to take on the task on your behalf. It will save you a lot of frustration while providing you with the time to run your business efficiently, give the attention needed to online customer service support and increase your brand awareness.