It's no secret that giving consumers bonuses and rewards are great ways to gain loyalty and repeat customers. Have you ever considered using social media to give those in online communities special promotions that your other customers cannot get? Are you even using social media to your benefit?
Giving members of your online community special promotional codes for discounts and free gifts is the best way to gain followers, create loyalty and get everyone within the community talking about you further increasing your online presence.
The Gap uses separate promotional codes for both Twitter and Facebook in order to keep track of what promotions work best on each site and allows them to make the necessary changes needed. This increases traffic to their online communities and in turn increases their sales. The Gap also ran a promotion with FourSquare to get customers into a certain location by giving away a pairs of jeans to the first 50 people to 'check-in'.
Giant Nerd uses a points system to rewards their members. This encourages the members of their online community to actively take part in conversations and rate products in order to gain more points. These points are then redeemed for Nerd Dollars that can be used towards future purchases.
Now Mazda is giving away a car by using social media. Yes, a CAR! By following Mazda on FourSquare you are entered into a draw to win a brand new 2011 Mazda2. How cool is that?! Although it's still to be seen how popular this promotion is going to be, you can only imagine how many people are going to be following Mazda on FourSquare.
Think about creative ways that social media can work for you and your business. It's not only about taking part in conversations, it's so much more.
Now go to FourSquare and follow Mazda for your chance to win that Mazda2! Click the banner below to take you there. Good luck!!