Original article from eMarketer.comNearly 60% of internet users visit social networks monthly
Canada boasts some of the world’s highest internet penetration and social networking usage rates. Social network users view social media as their online home—a hub for communication, entertainment and information.
“Canadians readily adopt social network activities, often at rates higher than users in the US, but gaining the trust of users on a social network is a brand manager’s biggest obstacle,” said Mike Froggatt, eMarketer research analyst and author of the new report “Canada Social Media Marketing.”
By year’s end, eMarketer estimates that about 15.1 million internet users in Canada will have visited social networking sites at least monthly, up from 13.6 million in 2009. Penetration will rise from 59% of the internet audience this year to 68% by 2014, when 18.4 million people in Canada will be socializing online at least once a month.
As in the US, Facebook is far and away the top social networking site in the country, with Twitter coming in third by unique monthly visitors, according to comScore.
“As internet users increase the time they spend on social networks, social media accounts for an increasing share of ad impressions,” said Froggatt. “Prices remain low because of abundant inventory, but increasing budgets and competition for inventory will drive prices up. As a result, now is the time for brand managers to test new social media campaigns on users.”