Time Management and Social Media

“Social media takes up too much of my time. I have too many other things to do.” This is the comment heard most often when asked why someone is not using social media to enhance their business. My response is that it is all about time management and using that time effectively. The old adage of working smarter, not harder applies to many things in life, including the use of social media for business. With a plan in...

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3 tips for social media time management

There is no secret when it comes to the fact that social media can be used to market your business. The trick for business owners who decide to take on the social media task themselves is to find the balance to dedicate the time required to social media without compromising the needs of operating their business. If hiring a staff member who can handle the task or a social media manager is not in the budget, here are a...

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Ignoring social media can hurt your business

People are online using various forms of social media to talk about everything. They talk about other people and they talk about businesses including their products and services. People are possibly online right now talking about your business, product or service but if you’re not monitoring this activity, how do you really know for sure?  Think about a positive experience you had with a business. If it was a great...

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Why Your Business Needs a Social Media Manager

You may think that only big businesses or celebrities can afford or benefit from a social media manager – that just isn’t so.  Promoting your small or medium size business on sites such as Facebook, Twitter and LinkedIn can allow you to reach more potential clients by providing information about your business, products and services. These social media outlets can give you a competitive edge over your...

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How Social Media Assistants Can Help Grow Your Business

Social media is gaining popularity when it comes to promoting businesses, products and services. More and more companies are directing their marketing and advertising dollars towards online efforts rather than on television commercials for example. A case in point, for 23-years Pepsi spent millions of dollars on the television commercials that would air during the Super Bowl to promote its drinks. In 2010 however, Pepsi...

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