Personalize Your Facebook URL

Many business owners have their own Facebook business page to help promote their business. Making use of the insanely long URL that Facebook creates for your page is not the most esthetically pleasing or easy to use especially if you want to share the information on a business card. Using URL shortening tools are a great option for emails and on Twitter but some people might be hesitant to click on an unknown link. The...

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Staying out of trouble with social media

When it comes to promoting yourself or your business online using social media, trust and integrity are of the utmost importance. Last year Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at the Word of Mouth Supergenius event on adhering to word-of-mouth ethics, creating social media policies and training your team. According to Andy, and he’s...

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Facebook and Twitter Slam the Door on Would-Be WikiLeaks Avengers

This is an interesting article that was posted on Mashable today. It explains a little about WikiLeaks for those who don't know who they are. The article also talks about the actions a group of hackers are doing against businesses and individuals who do not approve of WikiLeaks. What is your take on all of this? Facebook and Twitter Slam the Door on Would-Be WikiLeaks Avengers Both Facebook and Twitter have...

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3 tips for social media time management

There is no secret when it comes to the fact that social media can be used to market your business. The trick for business owners who decide to take on the social media task themselves is to find the balance to dedicate the time required to social media without compromising the needs of operating their business. If hiring a staff member who can handle the task or a social media manager is not in the budget, here are a...

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Canadians Say YES to Social Media

Original article from eMarketer.com Nearly 60% of internet users visit social networks monthly Canada boasts some of the world’s highest internet penetration and social networking usage rates. Social network users view social media as their online home—a hub for communication, entertainment and information. “Canadians readily adopt social network activities, often at rates higher than users in the US, but...

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