Staying out of trouble with social media

When it comes to promoting yourself or your business online using social media, trust and integrity are of the utmost importance. Last year Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at the Word of Mouth Supergenius event on adhering to word-of-mouth ethics, creating social media policies and training your team. According to Andy, and he’s...

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