“Social media takes up too much of my time. I have too many other things to do.” This is the comment heard most often when asked why someone is not using social media to enhance their business. My response is that it is all about time management and using that time effectively.
The old adage of working smarter, not harder applies to many things in life, including the use of social media for business. With a plan in mind, a dedicated time schedule and focus you can easily manage your social profiles, market your business and offer excellent customer service.
Create a plan. Know what you're going to do before you log into your social profiles. Make a schedule and stick to it. For example, you may check Twitter everyday for mentions and direct messages and respond to them accordingly but only follow or unfollow every Wednesday.
Set aside time. Just like checking voice messages or email, social media also requires dedicated time. If you decide to use 30 minutes everyday for social media activities you may want to divide that time up throughout the day. This ensures that no one is waiting too long to hear back from you, which is great for customer service.
Focus. Having a clear goal in mind of what you would like to accomplish with your social media efforts allows you to define the actions you will take once you get online. What is it that you want to do each day? Maybe you want to promote a new product that is offered, target a specific area for new Twitter followers or ensure posts made to your Facebook business page are responded to.
With a plan in mind and a dedicated time schedule, you can focus on what needs to be done each day to manage your social profiles, market your business and offer excellent customer service.
*TM Online Marketing offers a full range of social media marketing services including coaching and management.